What Is "People Also Search For" (PASF)?

Introduced by Google in 2018, PASF displays a listing of related search queries that users commonly explore after their initial search. This feature appears when a user selects a search result and after that quickly returns on the search engine results page (SERP), indicating how the initial result may not have fully satisfied their query. On cellular devices, pasf google suggestions may also appear as users scroll through the SERP.

How PASF Works
PASF leverages Google's vast search data to distinguish patterns in user behavior. When a user returns for the SERP after simply clicking on a result, Google presents alternative queries that others have wanted in similar contexts. This helps users refine their searches and find out more relevant information.

PASF vs. Other SERP Features
It's important to distinguish PASF using their company Google features:
link-assistant.com

People Also Ask (PAA): Displays a directory of related questions directly on the SERP.

Related Searches: Appears at the bottom of the SERP, suggesting additional search terms.

Autocomplete: Provides real-time search suggestions as users type their queries.

While PAA and Related Searches offer proactive suggestions, PASF is reactive, appearing after a user indicates dissatisfaction with research online result.

SEO Benefits of PASF
For SEO professionals and content creators, PASF offers several advantages:


Enhanced Keyword Research: PASF reveals related keyphrases that can be targeted to capture a broader audience.


Content Gap Identification: By analyzing PASF suggestions, creators can identify topics not covered on the sites.

Improved User Experience: Addressing PASF queries within content is effective in reducing bounce rates through providing comprehensive information.

Internal Linking Opportunities: Linking to content that addresses PASF topics can improve site navigation and SEO.

Strategies to Leverage PASF
To effectively utilize PASF within your SEO strategy:

Monitor PASF Suggestions: Regularly check PASF boxes for the target keywords to spot emerging trends.


Create Targeted Content: Develop content that addresses PASF queries, ensuring it aligns with user intent.

Optimize Existing Pages: Update current content to feature information related to PASF terms, enhancing its relevance.

Utilize SEO Tools: Tools like Semrush and Keywords Everywhere will help identify PASF keywords and assess their search volumes.

Google's "People Also Search For" feature provides insights into user search behavior, offering opportunities to refine SEO strategies and make more relevant content. By understanding and leveraging PASF, businesses and content creators can enhance their online visibility and much better meet the needs of these audience.